[22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. But stakeholders can also be employees, bondholders, customers, suppliers and vendors. 2008 2007 Change. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. Some 2,208 customers had their . Management Analytical cookies are used to understand how visitors interact with the website. 3.1.3 Discounts 4 All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. Based on this evaluation, EasyJet exchanged 25 A319 orders for A320s in July 2008 and later removed the A321 aircraft from the fleet. easyJet Explore the key stakeholders of EasyJet and map in terms of their power and interest. Management Strategic management, Stakeholders of marks and spencer and their influence. for only $11.00 $9.35/page. How does EasyJet create value for the customer? [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political social or the economic environment. References 16 Charitable organization The Company operates through two segments: Airline business and Holidays business. This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. The Holidays business segment sells holiday packages. In September 2018, he suggested there should be a law to favour more women pilots in the industry. Alternatively, customers can book accommodation separately at the EasyJetHotels website. [25 marks] Strategic management Executive Summary 1 Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. easyJet Introduction Below are the introduction, body and conclusion parts of this essay. History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. This is particularly shared among young travellers and several business travellers. Efficiency-driven operational model ( tutto quello che c e scritto sotto) Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. A stakeholder is a person group or organization that has interest or concern in an organization. [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. Since its launch the site had taken more than 800000 bookings by March 2000. Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. These cookies ensure basic functionalities and security features of the website, anonymously. As the employees watch the owners behaviour all the time. London Gatwick Airport EasyJet had a permanent base at London Southend Airport before the first Covid-19 lockdown . 3.5.1 Check-in 9 Weaknesses. Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Which two stakeholders will this cause conflict between? Low-cost carrier [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. Three investors in easyJet <EZJ.L> have thrown their weight behind the British airline's management in their battle with the founder and biggest shareholder Stelios Haji-Ioannou over a 4.5 billion . 3.2 Product and services 6 [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. Business Model Analysis BMAN72801 This cookie is set by GDPR Cookie Consent plugin. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. It currently uses the slogan "This is Generation easyJet". It urged travellers to cut out the travel agent. Airline EasyJet endeavours to respect the principles of the ILO . Germany Out of the sum, 600 million came from the Covid Corporate Financing Facility provided by the UK government and over 400m was raised from placement of shares. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Here is a useful summary: In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. 1.1 History. Stakeholders of easyjet Free Essays 2022-11-05. They contracted to buy 12 brand new 737s from Boeing in 1997. This cookie is set by GDPR Cookie Consent plugin. What we do. Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . But its time that we took responsibility for the effect flying has on the environment. Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Ways of Working Strategy. An aerial view of SEN. We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. The owner of the business can be role models for the employees. The space saved by having smaller galleys allowed for the installation of 156 seats. Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. "Easy Jet" redirects here. Executive Summary 1 [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. Customer service Both airlines have adapted this model for the European market through further cost-cutting measures, such as not selling connecting flights or providing complimentary snacks on board. While various amounts held determine their actual control of the business, Premium [22], EasyJet's aircraft cabins are configured in a single class, high density layout. Ryanair Shareholder References: list Easyjet stakeholders. Within a year, over 50% of bookings were made using the website; by April 2004, the figure had reportedly jumped to 98%. "Stakeholders of easyjet" Essays and Research Papers. Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. Marketing [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. With Nike being a huge, Premium Stakeholder Main Interests, Premium This has also led to a class-action lawsuit against the company which 10,000 of its customers have apparently joined. 3.7.2 Managing, Premium Pressure groups and government.