National Retail Federation. Soothe connects customers with on-demand massage therapists who offer deep tissue, sports, and prenatal massages, among others. Going forward, expect to see beauty brands and tech giants alike turn to virtual try-on to gather shopper data and make more personalized product recommendations. When Sephora was founded in France in 1970, the store provided a new, first-of-its-kind experience for beauty product consumers. In addition to its traditional e-commerce site, it also sells beauty products on its Amazon Fresh and Whole Foods online grocery platforms a distribution channel that received a major boost during the pandemic and presents an opportunity for Amazon to cross-sell beauty products alongside consumers regular food orders. For instance, Aeroscena, which backs its scents with clinical research and also focuses on healthcare applications, has seen its fragrances used throughout select MGM Resorts in their wellness-focused Stay Well suites. Chart. As the space becomes more crowded, watch for companies to differentiate themselves with pairings of inner and outer products, such as ingestibles and topical creams, marketed around beauty benefits. TikTok, in particular, is a massive opportunity for brands, driving viral sales and reshaping consumer preferences. Buy cosmetics, perfumes, beauty products from top & exclusive brands at Sephora. Available: https://www.statista.com/statistics/1139843/retail-sales-of-sephora-us/, Retail sales of Sephora in the United States from 2017 to 2020, Available to download in PNG, PDF, XLS format, Breakdown of the cosmetic market worldwide 2021, by geographic zone, U.S. cosmetic and beauty industry revenue growth from 2014 to 2022, Retail sales of beauty and personal care products U.S. 2016-2020, Sales of the leading specialty store companies worldwide 2020, Leading health and beauty retailers in the U.S. 2021, based on retail sales, United States: fastest-growing retailers in 2021, based on U.S. sales growth, United States: U.S. retail sales of fastest-growing retailers 2021, Sales share of Ulta Beauty U.S. 2021, by category, Gross profit of Ulta Beauty U.S. 2011-2021, Advertising costs of Ulta Beauty U.S. 2013-2021, Number of stores of Ulta Beauty U.S. 2011-2021, Number of stores of Ulta Beauty U.S. 2022, by state, Sales of the leading household/personal care companies worldwide 2021, ULTA brand profile in the United States 2022, Leading beauty shops among Gen Z in the U.S. 2022, Most visited U.S. beauty retailer websites based on monthly visits 2022, Most popular skincare and cosmetics brands among women in the U.S. Q3 2022, Sephora's retail sales in the U.S. 2017-2020, Sephora brand profile in the United States 2022, Net sales of Bath & Body Works worldwide 2011-2021, by segment, Bath & Body Works' operating income worldwide 2019-2021, Turnover of Lush Cosmetics Limited worldwide 2012-2021, Revenue of Lush Cosmetics Limited worldwide 2021, by country, Macy's: net sales worldwide 2017-2021, by merchandise department, Opinions of U.S. women on whether Sephora produce luxury goods 2017, Opinions of U.S. women on whether Sephora produce luxury goods 2017, by channel, Cosmetics brands purchased by women in the U.S. 2016, Growth of beauty box subscribers in the U.S. 2015-2016, Amount beauty box subscribers spent at selected retailers in the U.S. 2016, Meal kit services used by beauty box subscribers in the U.S. 2016, The most liked luxury cosmetic brands among U.S. women 2017, Cosmetics and toiletries spending share in the United Kingdom (UK) 2015, by age, Certified organic beauty and care seals U.S. consumers are familiar with in 2017, Certified organic beauty seals U.S. consumers are familiar with in 2017, by income, Retail sales of Sephora in the United States from 2017 to 2020 (in billion U.S. dollars), Find your information in our database containing over 20,000 reports. According to DECA, 80% of female teens said they were willing to spend more for clean beauty. But Michelle Gass, CEO of Kohl's said the retailer's Sephora partnership is being rolled out to all 1,100-plus stores. Meanwhile, Peace Out Skincare saw sales for its pore strips quadruple in just 24 hours after it was endorsed by TikTok skinfluencer Hyram Yarbro, while another teenagers viral video drove nearly $850K in sales for The Ordinary. These companies formulate and package products to improve convenience and user experience, which eases consumers into using more sustainable products without changing their routines to accommodate, for instance, scoopable shower gels or chewable toothpastes. LOral acquired a minority stake in Gjosa in March 2021. Demographics Note: 01/01/2020-12/31/2020. Kept delaying the pickup of . Local D2C brands are popping up to capitalize on the opportunity at least 10 new China-based male skincare brands were reportedly launched in 2020. Your favorite bad girl Rihanna has teamed up with Sephora to offer a brand new line of makeup for all skin colors and undertones, from all countries. Many popular Sephora brands (like Huda Beauty, and Tatcha) release their holiday collections before the Sephora Fall Sale begins. Business Solutions including all features. Conversely, some brands are looking to offer consumers an alternative to doctor visits for certain issues. While some consumers saw an increase in their disposable income during the pandemic, for many shoppers, the economic uncertainty of the pandemic has driven a renewed focus on products that carry more value at cheaper price points. The company has a high value brand in cosmetics category in mind of its consumers. In 2019, the company launched in-app checkout for shoppable posts and has since rolled out features such as augmented reality shopping, in-app reminders for new product drops, and even shoppable videos expanding its e-commerce role for beauty products being promoted by brands and influencers. LOrals Perso device accounts for this data to dispense custom-formulated makeup every day. In 2020, LOral rolled out Signature Faces, a line of virtual makeup products. The line provides makeup filters supported on a range of platforms, including Zoom, Instagram, Snapchat, and more. But will it work? The virtual Shiseido store uses virtual reality (VR) technology to let customers browse the first, second, and basement levels of the flagship location. A paid subscription is required for full access. Skincare brand Proven, for example, says it feeds consumer data into its AI platform which contains information on more than 100,000 products, 8M+ testimonials, 4,000+ scientific publications, etc. The role of the physical store is still important, but its focus has shifted to experiential retail. Topicals and Musely, for example, are targeting skin conditions like eczema that would normally require a trip to see a specialist to get a prescription. Instead, beauty retailers are connecting the customer journey across their online and offline stores to create seamless omnichannel experiences. Globally, L'Oreal generated the most revenue in the global beauty industry in 2019, amounting to $33.4 billion. I don't know for sure because the points/spend tracker doesn't reach beyond 2020which is either a good or bad thing, depending on how much you fear seeing how . A leader in prestige omni-retail, it offers a host of prestige brands (including Patrick Ta, Prima, Skylar, Kosas, Kiehl's, Tom Ford, and Dior) as well as its own Sephora . Retail - Public. In particular, perimenopausal concerns have seen increasing attention in skincare, for example: Beauty brands are also looking to babies and children for untapped opportunities, with examples like: Luxury skincare brands such as Pai Skincare, Dr. Barbara Sturm, and others have expanded into baby and childrens skincare products. The rankings eliminate fuel sales at locations designated as having a gasoline/fueling station as its primary business. TikTok especially is gaining traction as a beauty product education and exploration platform, boosting sales when products go viral. You need at least a Starter Account to use this feature. CeraVe, e.l.f. The executives who brought the store concept to the U.S. established early . As soon as this statistic is updated, you will immediately be notified via e-mail. In the Food & Personal Care market in the United States, sephora.com is ranked # 6 with > US$2,000m in 2021. As a Premium user you get access to the detailed source references and background information about this statistic. 23% of Sephora employees are Hispanic or Latino. In the US, personal care and beauty online sales totaled a whopping $62.6B last year, up from $53.1B in 2019. (For more on the future of the smart home, clients can check out this report.). The company was founded in Limoges in 1969 [4 . Share 14 Trends Changing The Face Of The Beauty Industry In 2021 on Facebook, Share 14 Trends Changing The Face Of The Beauty Industry In 2021 on Twitter, Share 14 Trends Changing The Face Of The Beauty Industry In 2021 on LinkedIn, Share 14 Trends Changing The Face Of The Beauty Industry In 2021 via Email, produce a sustainable alternative for palm oil, adopted biodegradable and recycled plastics more broadly, conditions of the pandemic drove them toward product categories like skincare, Perfect Diary has become one of the countrys most talked-about beauty brands, approach is already popular in Asia, but it has started to make inroads, virtual Shiseido store uses virtual reality (VR) technology, 217 companies building the new e-commerce tech stack, What LOral, Nike, and LVMH are doing in Web3, 13 tech solutions to help recession-proof retail businesses, Big beauty incubates its own disruptors, ramps up acquisitions, Inclusive beauty becomes table stakes and new niches create huge opportunities, Synthetic beauty gains traction, riding sustainability and supply chain tailwinds, New sustainable packaging prototypes and business models take off, Waterless beauty as the next big eco trend, Beauty brands focus on value and varied pricing, Beauty further integrates with the wellness economy, Virtual try-on enables product discovery and engagement, Ingredient transparency trumps clean beauty, New approaches to omnichannel for beauty take hold, Quizzes, which address customer-specific preferences and customize products according to the results. Like many other categories, the pandemic has accelerated the beauty industrys shift to e-commerce as brick-and-mortar locations have had to close. Since Unilevers $1B acquisition of Dollar Shave Club in 2016, M&A of mens personal care brands has spiked, with deals including: D2C brands targeting mens personal care like Bevel, Lumin, Huron, Scotch Porter, Stryx, Hawthorne, and more have all reported growth in 2020, according to WWD. From virtual try-on features to AI-enabled skincare analysis to waterless beauty products, the pandemic has accelerated once fringe technologies. Following 2020s spotlight on racial justice and equity, a newfound focus on funding diverse brands has emerged as well. For example, in April 2021, private equity giant Carlyle Group took a majority stake in cosmetics company Beautycounter in a deal valued at $1B. Figures prior to 2019 were taken from previous editions of the publication. Also, I re-rouged in March, and my last 2020 Sephora purchase happened mid-December. The heavy Midwest presence of Kohl's will allow Sephora to grow into a new market with limited real estate investment, allowing easy access to a new swathe of untapped shoppers. Clean beauty brand Credo teamed up with virtual shopping app Hero in 2019 to provide online shoppers with the same customer service such as product knowledge and recommendations they would find in the store. At-home devices, which can measure user conditions, like the emergence of dark spots or surrounding environmental concerns, on a daily basis. Nearly three quarters of all female customers who shopped at Sephora in the United States in 2016 were between the ages of 18 and 34 years . Synthetic beauty ingredients are also getting attention. While beauty supplements arent a new concept, an increasing number of startups are targeting the market with products that promise beauty benefits such as weight loss, clearer skin, and stronger hair. Sephora is present in 35 countries with over 2,600 stores. 2. You only have access to basic statistics. With smart home concepts continuing to gain traction, beauty brands will have to consider how voice technology and partnerships with big tech could be used to address shopper pain points, from personalized recommendations to conveniently booking reservations. Summary financials. Skincare brands from Aesop to Ursa Major to Non Gender Specific have ditched gendered marketing, opting to package and sell unisex products that focus on specific skin concerns or conditions instead. Currently, beauty juggernauts are looking to indie brands to experiment in newer markets and nascent trends. Use Ask Statista Research Service. Unit 3 Jan 2020 Exam - unit 3 personal and business finanace past papers exams questions; Investigating Iron Tablets, A PAG for OCR Chemistry Students; Pdf-order-block-smart-money-concepts compress; Market Analysis; Marketing - Chapter 1 and 4 It even opened a brick-and-mortar hair salon to showcase its tech. It is also good if you want to update and try new makeup companies that came onto the market, or sample fresh new colors, scents, and products. Perfect Diary remains focused on targeting lower-tier cities, where customers may be less accustomed to the beauty market and more open to trying out new brands. Expired. In doing so, the incumbent is diversifying its product portfolio and catering to new segments of shoppers whether they are seeking more affordable product lines, like The Ordinary, or more expensive ones, such as La Mer skincare, also owned by Este Lauder. I did read recently however that Sephora is launching its biggest expansion ever in 2020 . Nail care is also increasingly coming out of the salon and into the home. 63% of Sephora employees are between the ages of 20-30 years. But the beauty boom isnt limited to K-beauty; other markets are garnering attention for their own heritage-inspired products. In China, Perfect Diary has become one of the countrys most talked-about beauty brands since launching in 2016, competing with well-known global players like LOral and Este Lauder, even while offering its products at a mass-market price point. While product personalization isnt a new trend, beauty brands are continuing to adopt new tech and refine their methods to create more customized formulations for consumers from tailor-made lip color to individualized hair treatment. Social media has become a critical way for teenagers to find the trendiest products in line with their clean beauty needs and beyond edutainment for beauty and skincare products. After extensive research and analysis, Zippia's data science team found the following key financial metrics. 2020 was a redefining year for every industry including beauty. The beauty industry has been awash with incubators in recent years. Ceremonia launched in October 2020 with a mission to celebrate the richness of Latinx culture through clean, sustainable hair products powered by natural ingredients, and the power of strong . Demand for these services is not limited by geography. Perfect Diary dropped an eyeshadow collaboration with the Metropolitan Museum of Art in 2019 and signed Australian singer Troye Sivan as an ambassador. Sephora converted one of its warehouses into a lab space in 2015 which was previously used to design and test its store layouts. The Top 100 Retailers are ranked by 52/53-week annual retail sales. Japans Shiseido exemplifies the omnichannel approach. Mon to Sun: 10am - 10pm. Free shipping with this Sephora promo code. A plurality of employees at Sephora stay for less than 1 year. By Sharon Edelson Senior Contributor. Manufacturing & Industrial - Public. What these numbers tell us is that the Singapore market has tremendous potential for growth. Sent the wrong item to me (its value is only half of the price I paid for). Our design target for our Sunday II Sunday brand is the multicultural woman, but products are still great for all women, which is where we started at.. One emerging trend reflecting this convergence of health and beauty is the skinification of makeup, which refers to traditional beauty products like foundation and concealer which also promise healthier skin. It launched a private label beauty brand called Belei in 2019 and recently invested in India-based D2C beauty site MyGlamm. G07-G09 Jalan Bukit Bintang Kuala Lumpur, Level G, Fahrenheit 88 Shopping Mall, Kuala Lumpur, Wilayah Persekutuan, 55100. The website provides the same product information and customization options as the physical store. Rouge members, the highest tier, get the earliest access on Oct. 30; VIBs get access to the sale on Nov. 3. Look for brands to continue to develop hyper-personalized offerings in order to differentiate themselves from competitors and cater to consumers more effectively. ", National Retail Federation, Retail sales of Sephora in the United States from 2017 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1139843/retail-sales-of-sephora-us/ (last visited March 04, 2023), Retail sales of Sephora in the United States from 2017 to 2020 (in billion U.S. dollars) [Graph], National Retail Federation, September 27, 2021. Some companies are simply revamping their labels to highlight clinical results. LOral, for instance, has credited its diverse pricing strategy for enabling it to absorb even severe market conditions like in 2020.. Company Description: Through over 500 stand-alone stores in North America and about 575 inside JC Penney department stores, Sephora USA takes a self-service approach to buying makeup, fragrances, and skin care products. Atolla also uses AI capabilities to customize facial serums for consumers by using data collected through quizzes and tests (measuring oil, moisture, and pH levels) that are then processed by the companys algorithm. Makeup, Skincare, Fragrance, Hair & Beauty Products | Sephora For example, Hims & Hers offers telehealth consultations and prescriptions for a broad array of health issues ranging from infections to mental health, but its services also extend to anti-aging creams and haircare products. We will write a custom Research Paper on Sephora Company's Marketing Strategy in the US specifically for you. For instance, they understand what works best for Asian skin. TeamBIC. Sally Beauty. In, National Retail Federation. Meanwhile, Johnson & Johnson has developed a host of personalized skincare systems, ranging from skin-scanning devices such as the Neutrogena Skin360 to 3D-printed face masks through its Neutrogena MaskiD technology. The goal was to create multiple channels that provide equally satisfying shopping experiences by addressing customer needs and preferences including the desire to limit human contact amid the pandemic and the growing preference for online shopping. References. Total Starbucks locations globally 2003-2022, U.S. beer market: leading domestic beer brands 2017, based on sales, Revenue and financial key figures of Coca-Cola 2009-2021, Research lead covering Non-food CG & Retail, Profit from additional features with an Employee Account. This is a conservative estimate. News. The cosmetics segment will likely amount to over US$180 million at a CAGR of 1.8%. 23% of Sephora employees are male and 77% of Sephora employees are female. For example: Below, we look at where big tech and beauty are colliding. More than half of Gen Zers believe that gender is nonbinary and encompasses a spectrum instead. (For more, read our brief on How Material Innovation Will Improve Sustainability In Beauty & Personal Care.). Sephora is the world's leading specialty beauty retailer, and a pioneer in the field of predictive analytics, topping the Retail Personalization Index two years in a row. The most common ethnicity at Sephora is White (54%). If you're an avid shopper of all things beauty, you've probably been to a Sephora or an Ulta maybe even both. A few brands are working to cater to older consumers, such as Gen Xers or baby boomers. Among its alumni are gender-neutral makeup line, Inter Parfums subsidiary bought a 25% stake in France-based fragrance company. Sephora ran its first Oh Snap! An absolutely horrible company with poor business ethics. Looking ahead, expect functional fragrances to be incorporated into more beauty products and categories, including experiential beauty offerings such as spas and wellness hotels. In February 2021, biotech beauty company Codex Beauty Labs announced a new labeling strategy to include clinical efficacy data on packaging for all its skincare products. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. However, the ultimate impact of these products will depend on how much consumers are willing to change their routines to adapt to these new formats, which may not be as convenient as traditional water-based products. Copyright 2023 CB Information Services, Inc. All rights reserved. Many of todays brands, such as Stryx, Shakeup Cosmetics, and War Paint, are employing D2C distribution and refreshed packaging to attract a new generation of male consumers. This shift is accelerating as government regulation in the EU and select US states pushes CPG companies toward adopting more sustainable alternatives. 12% of Sephora employees are Black or African American. Recently, the virtual try-on space has seen a flurry of activity, including: Beyond skincare and makeup, hair and nail color also present use cases for virtual try-on tech. Ulta Beauty. }); More than a year later, Covid-19 continues to shape the space, but brands are now better equipped to deal with the seismic shift in consumer values and expectations. Below we outline a few of these markets, which are becoming integral to defining the future of inclusive beauty and that should remain a high priority for brands looking to capitalize. Coming out of the pandemic, as economic recovery looks different for consumers with different wallets, there is opportunity at multiple price points. Clean, gender-neutral fragrance company Phlur was acquired by Los Angeles-based beauty incubator The Center in February 2021. Along these lines, sustainability and a focus on environmental impact has taken on urgency at major beauty players looking to appeal to an increasingly eco-conscious population: Some, like LOral and Este Lauder, have announced goals to reach carbon neutrality, while others have begun innovating in more specific areas, like reusable packaging and refillable business models. The beauty category, while not recession-proof, has fared better than many other discretionary categories in economic downturns, reflecting the relatively low price point and the connection with the product Engagement with the beauty category remains strong, despite the uncertainty many guests are experiencing today. Ulta CEO Mary Dillon, Q120 earnings call. Lab-grown ingredients can serve as a differentiator for brands in the broadening landscape of natural, sustainable clean beauty. Sephora said it would dedicate 15% of its stores' shelf space to the products of black-owned companies, becoming the first major retailer in the United States to take the "15% pledge." Signup for our newsletter to get notified about our next ride. 34% of Sephora employees stay at the company for less than 1 year. Zeesea similarly released eyeshadow palettes in collaboration with the British Museum, while Millet Pepper has focused on global expansion via selling on Amazon or through influencer marketing in Europe. LOral-owned ModiFace also allows customers to try on makeup virtually. Get free shipping, email offers, free returns and more today! In addition, Sephora runs VIB sales exclusively for members of their Beauty Insider rewards program every year. You need a Statista Account for unlimited access. These are already being offered by companies like Neom Organics and Aeroscena. 10% Off. Some beauty brands are even carrying out clinical studies to test out their products: Juice Beauty and ZO Skin Health both feature real patients results from clinical laboratory studies on their websites. Jun. Now, consumers can bring the spa directly to their homes. As pledging to reduce single-use plastic becomes fundamental, the shift toward sustainable packaging is spurring new business models. Competitors and similar companies. For example, Glamera, which offers on-demand spa and makeup services, is based in Egypt. CPG incumbents are also making moves. 23% of Sephora employees are Hispanic or Latino. But many products are tested on lighter skin tones, ignoring efficacy for people with different skin tones entirely. Only 5% of Sephora employees stay at the company for 8-10 years. Warren, NJ. Even major brands took a hit: Coty (owner of CoverGirl and Rimmel) saw its share price drop 52% at the end of March, while Ulta Beauty 's stock saw a 29% decline though both have . On average, employees at Sephora stay with the company for 3.3 years. As a Premium user you get access to background information and details about the release of this statistic. For example, major retailers like Sephora, Macys, and Bluemercury have committed to the 15 Percent Pledge a promise to commit 15% of shelf space to Black-owned businesses. But its place in the beauty world is more secure than ever. Big companies like Este Lauder, LOral, and P&G are really an amalgamation of lots of brands, and when they roll up all those brands, they hit a revenue number. Its never been faster to launch or grow a new brand with the proliferation of beauty incubators and growth of e-commerce and D2C channels. Sephora's general target market is higher-income women, but the stores are cleverly designed to break down the target market into smaller segments. Please do not hesitate to contact me. Though theres been a lot of buzz around more effectively targeting people of color in the beauty sector, theres still much to be done. Sephora is a female-dominated company. The average employee at Sephora makes $43,889 per year. Going forward, expect a greater focus on the connection between gut health and beauty as the microbiome gains momentum as a wellness topic. "Gen Z doesn't just care about the product," Popkin says. Sephora's expansion plans also come as consumer trends are leaning heavily toward skin care, and cosmetics loses ground with younger demographics. Ultimately, AR is no longer a gimmick, but a proven technology integral to beauty shoppers experiences, both online and in the store. Sephora tries to appeal to women who value quality and are willing to pay for it. Introduction. 4. 2020 was a redefining year for beauty tech. Below is an overview of the profiles of the customers. But thanks to new on-demand technologies, beauty services are no longer tied to traditional locations. Companies that provide business-to-business (B2B) booking and on-demand platforms for salon and spa services account for 12% and 11% of deals in the industry, respectively. In the physical Shiseido flagship store, customers wear connected wristbands that scan product signs and add items to digital carts. Beauty hasnt historically been a key focus area for big tech, but these giants will inevitably continue to extend their influence in the sector. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Alongside ModiFace, Perfect Corp is a leader in the space, and its tech is used by myriad beauty and tech platforms. Last year, LOral launched Perso, its AI-powered device to formulate and dispense personalized skincare, lipstick, and foundation. In June 2020, Glossier committed $500K in grants to 16 Black-owned beauty businesses, while LOral recently partnered with the NAACP to grant 30 $10K grants to Black-owned beauty businesses. Livestreaming, which refers to livestreamed shopping trips where viewers can purchase the items being featured, is offering a new way to engage younger audiences and boost sales. "Retail sales of Sephora in the United States from 2017 to 2020 (in billion U.S. The Colorado-based beauty brand emphasizes ingredient transparency and restricts over 1,800 ingredients in its formulations (compared to the 30 restricted by US regulations). However, that doesnt mean that the in-store experience is a thing of the past. Free Shipping. Often, it can be cheaper to incubate or accelerate new companies (that could serve as potential partners or acquisitions down the line) instead of developing in-house brands. At the same time, consumers are increasingly realizing that not all natural ingredients are good for you and not all synthetics are bad. As more consumers link beauty to general well-being, some healthcare companies are positioning their products to grab a slice of the beauty market while leaning on their science-based authority. Much of the beauty livestreaming activity in Asia has been driven by high-profile influencers known as KOLs (key opinion leaders) like Lipstick King Jiaqi Li, who reaches millions of viewers every month.

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