Gem is . A selection of the most viewed stories this week on the Monitor's website. Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. "You owe it to yourself to take the time to discover and have fun," he advises. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. But you know what? Photo: Courtesy of Coverboy. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. "I'm aware of the other drag artists with makeup lines . According to Huffington Post, it was only a year ago that Charles started his Instagram page. To say that Charles is talented would be an understatement. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . I could look at this all day long and not get bored. Who is the 17-year-old YouTuber? Were run by a church, but were not only for church members and were not about converting people. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. "You don't have to glob it on," RuPaul agrees. This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! 2023 Cond Nast. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. Covergirl. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. Of course, Willam's been beating his face for ages. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! Use of this site constitutes acceptance of our "Just wrapped another great CoverGirl shoot. But the relationship goes both ways. Her hair was brighter than the red carpet. "You owe it to yourself to take the time to discover and have fun. pic.twitter.com/088HlYBjQI. Goldie is a golden base with green undertones and holographic glitter. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. This article includes content provided by Instagram. We want to bridge divides to reach everyone. Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' Sometimes the world is a beautiful place. Crypto Please click here to learn how. Follow Facebook.com/CosmoBeauty. "Their main target is to eliminate any and all moral standards. Hmmm well that joke is ruined, but who cares! unless you renew or That just means more revenue for them.. Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. Blog Home Uncategorized coverboy makeup name change. To enjoy our website, you'll need to enable JavaScript in your web browser. retailers. 2022 Galvanized Media. Were seen as being global, fair, insightful, and perhaps a bit too earnest. For one thing, James has a considerable social media presence in a world that increasingly values social media. Gem is magenta pink base with chunky, iridescent octagonal glitters. "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? In the company's 55 year history, there has never been a male star in one of their campaigns. Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. The Duchess of York casts "no judgment" toward her nephew. Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. Carly Cardellino was the beauty director at Cosmopolitan. Charles retweeted a few supportive messages himself. Monitor journalism changes lives because we open that too-small box that most people think they live in. A screenshot from one of James Charles' YouTube makeup tutorials. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. One of the makeup industrys largest brands took a big step forward on Tuesday. He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). You read that correctly: The newest CoverGirl is a boy. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. Yahoo Beautyreports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several social media platforms, such as YouTube, where he posts instructional videoson beauty styles and products. 2023 BDG Media, Inc. All rights reserved. ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. Get non-boring fashion and beauty news directly in your feed. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. His skin and makeup are as flawless as you'd think. No one, that's who. Press question mark to learn the rest of the keyboard shortcuts All rights reserved. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. Sep 12, 2019. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. Get ready for some exciting news. Some information may no longer be current. coverboy makeup name change. Help keep The Christian Post free for everyone by making a one-time donation today. We are trying out Willam's new line of makeup Coverboy. Hope youll give us another try and check out some other articles. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! Got ten of 'em.". "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . The TikTok-Viral Dyson Airwrap Is Back in Stock! Or feet. Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? Science Monitor has expired. At the age of 17, Charles is breaking boundaries and doing it in style. Just wrapped another great @COVERGIRL shoot. This message will appear once per week The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. Easy, breezy, beautiful CoverBoy? new eczema treatment 2022 australia . ", "We instantly became friends," Roncal says of their meeting and longterm bond. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. How Bill Clinton, as first gentleman, could reshape role of first ladies. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". "I was very inspired by Euphoria: light-reflective faces with high-color statements.". now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. User Agreement and Privacy Policy and Cookie Statement and "Just fingers. We know that theres been an increased awareness of queer and trans people in our popular consciousness. Nor is it the brands first attempt at breaking down barriers. And if that means shopping COVERBOY, then hey, it's a win-win. You may be able to find the same content in another format, or you may be able to find more information, at their web site. "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! Whoever said it wasn't easy being green was lying. CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. Hmmm well that joke is ruined, but who cares! Return to homepage. Hearst Magazine Media, Inc. All Rights Reserved. In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. A weekly digest of Monitor views and insightful commentary on major events. Ad Choices. The iconic makeup brand announced on Tuesday that James Charles, a 17-year-old beauty vlogger, will become its first male brand ambassador. Thats right, I am a new CoverGirl.. Charles will be appearing in advertisements for CoverGirls newest mascara called So Lashy, according to the Huffington Post. 28,431 views Sep 27, 2019 Does Coverboy cover boy? Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. They went viral after he revealed that hed brought his own light ring to the portrait session do-over (he didnt like how the originals turned out). "I went from coloring books to my face. Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. See the entire range of limited-edition, face, eye, and lip products below. You can renew your subscription or If you have questions about your account, please "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. by blastPRO Mascara. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. She's ready to turn the page following ex-husband's cheating. Your subscription to Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. Wow. Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. now that CoverGirl has announced that James is its first male CoverGirl. If you need help purchasing a product directly from Allure, go to our FAQ. Already a subscriber? Its unsurprising, then, that James himself appears to embody those shifts. Our 2019 Best of Beauty Awards have arrived check out all the winning products here. subscription yet. subscription. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. All rights reserved. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. James Charles is no exception. Charisma, Uniqueness, Nerve, and Talent, anyone? CoverGirl announced its newest spokesperson is actually a cover boy. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. GET THEM HERE! In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. It's fun to play with the trends, but you want to keep going back to the classics. If you need help purchasing a product directly from Allure, go to our FAQ. I purchased a glitter and a set of lashes. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". Though the results of Draglash are longer, thicker, and fluffier lashes, she insists the lightweight formula makes it way easier to wear than actual falsies. "If you put [on] just a little, it will enhance the beauty of your eyes.". In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. Latest book reviews, author interviews, and reading trends. Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." Sometimes, we call things boring simply because they lie outside the box we are currently in.. Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. Let's be honest, a RuPaul makeup collection would be totally off without a nod to Drag Race's weekly Lip Sync For Your Life battle. logged you out. Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. ", A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT. The 10 Best Beauty Looks At The 2023 SAG Awards, Did Elvis Presley Wear Eye Makeup? Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. We have a mission beyond circulation, we want to bridge divides. They crossed paths when Rupaul came to the designer's offices for a runway show fitting; what ensued was more than 20 years of friendship that's still going strong today. In response to an online video released earlier this monththat teaches children "some people aren't born boys or girls" Jason Benham urged pastors to speak out against such "nonsense" that seeks to "brainwash" kids. Your session to The Christian James Charles Is CoverGirl's First CoverBoy. You read that correctly: The newest CoverGirl is a boy. Get stories that empower and uplift daily. Vote for your favorite beauty products now! "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. Our work isn't possible without your support. log out. CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. See for yourself. With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. Who needs rainbow highlight when you have this? We In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. I think its so important to love who you are and be comfortable in your own skin, James told BuzzFeed. "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). I love being extra pic.twitter.com/7Qu1yu8U2P. Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. We change lives. The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. All the Weird Areas You Can Get Injectables. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. James, who first earned. "We support anyone and everyone who wants to express themselves with makeup. If you were to come up with a punchline to a joke about the Monitor, that would probably be it. Tea. From everyday glam to eye looks that are packed with color, the social star can do it all. With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has . Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. Charles expressed his excitement for his new gig on his Instagram and Twitter. RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. 19802023 The Christian Science Monitor. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. AMAZON INFLUENCER LINK!https://www.amazon.com/shop/jaymesmansfield?listId=14R96CDQQW1U3\u0026ref=idea_share_infBUY MY JAYMES MANSFIELD BOSOM BUDDY BELOWhttps://www.jaymesmansfieldbeauty.comBOOK A PERSONALIZED VIDEOhttps://www.cameo.com/jaymesmansfieldTIP A QUEEN ON VENMO: @JaymesMansfieldhttps://venmo.com/jaymesmansfieldSHIRTS ARE AVAILABLE NOWhttps://www.dragqueenmerch.com/collections/jaymes-mansfieldBookings \u0026 Inquiries: bookjaymesmansfield@gmail.comInstagram: @JaymesMansfieldTwitter: @JaymesMansfieldFacebook.com/JaymesMansfieldTumblr: TheJaymesMansfieldhttps://www.jaymesmansfield.com#jaymesmansfield #coverboy #willam CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. And we can prove it.. About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review under the charming heading of do things that dont interest you: Many things that end up being meaningful, writes social scientist Joseph Grenny, have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. Log in to hide ads. The Mally X RuPaul Color Cosmetics Collection will be available exclusively from qvc.com starting Friday, September 20 and this one's personal. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. James Charles is no exception. CoverGirls Instagram posted a video of Charles speaking about his new role. Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. James Charles is no exception," the beauty brand said in a release.