Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury's, and Samsung. Spieth has highlighted the brand on his social media as well. 2023 GOBankingRates. Coca-Cola's 2021 net revenue grew to $38.7 billion, while PepsiCo's 2021 net revenue grew to $79.47 billion. share our stories with your audience. By the time Coca-Cola bought the company in 2007, 50 Cent was swimming in as much as nine figures. According to a report from CBS News, the latter contract alone earned her $3 million a year. At the young age of 29, pop singer Justin Bieber is one of the world's wealthiest performers, with a net worth of $300 million. Chevrolet ft. Ian Somerhalder, Alec Baldwin, Nikki Reed, Norman Reedus, and Olivia Wilde. Hollywood Branded looks at the latest trend of celebrity beverage endorsements what big names are behind the brands. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. By 2011, Gwyneth Paltrow had already supplemented her movie star income with lucrative endorsement deals from Tods, Coach and Estee Lauder. $4.95. There are tons of brands that pay a huge amount to their brand ambassadors. As of 2023, Coca-Cola Company has a net worth of approximately $200 billion. Trebek hasbeen a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. Total Following: 3.9 million. Soon after, Jenner released her Puma Fierce line. She became the youngest player to qualify for the USGA Amateur Championship at age 10. John Stamosstarted appearing on behalf of Dannons Oikos greek yogurt back in 2011, starringin two separate Super Bowl commercials for the brandbefore Oikos opted to go with Cam Newton instead. That's mainly because of her successful endorsement career. An iconic illustration that's still used today is the CocaCola Santa, first created by painter Haddon Sundblom in 1931. Incidentally, Ronaldo moving the bottles also coincided with the soft drink giant losing $4 billion, which added fuel to fire. And social media has boosted this to the next level of fame. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. Jennifer Aniston is counted among the highest-paid actresses in Hollywood after her enormous success in the final season of FRIENDS, where she made $1 million for each episode. That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. These brand endorsements are a fancy source of income for celebrities, especially in times of pandemics. After the City of . Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. As its first Chief Flavor Officer, Timberlake helped come up with new flavors for the water giant, as well as worked on marketing campaigns and product launches with the executive board. The Evolution of the Coca-Cola Brand - Investopedia Did Ronaldo Really Cost Coca-Cola (KO) $4 Billion? | Nasdaq Its renewed partnership until at least 2032 . storytelling. . We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. Coca-Cola vs. PepsiCo. Coca-Cola Reports Fourth Quarter and Full-Year 2021 Results In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. 'Open Happiness' and Enjoy Life's Simple Pleasures with Coca-Cola . She apparently actually appreciates what the company stands for. Coca-Cola/Gatorade Switch, 1991: Jordan represented Coca-Cola during the early portion of his career in the 1980s, but Rovell noted Quaker Oats-owned Gatorade (the company was later purchased by . And through these celebrities and their enormous fan followings, brands get plenty of benefits and brilliant promotion tactics. as well as image rights, data visualizations, forward planning tools, George Foreman is a former boxer and now he is widely known as the Boxing-legend-turned-grilling-guru. are worth . Posting contests, promo offers, event sponsorship, partnerships, etc. Creative Works: 10 Of The Best Ads Of The Week, From Coca-Cola To New Delhi: When Portugal's star striker Cristiano Ronaldo removed Coca-Cola bottles from a press conference last week at the Euro Cup, and endorsed drinking water instead, it spawned the birth of new memes and witty jokes on the internet. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. That ownership percentage converted to major cash (estimates put it close to $100 million) whenCoca-Cola purchased the company for $4.1 billion. But did you know she's been an investor in the brand since 2007? Salton electric grills were obscure until they became Foreman Grills. While she didnt typically post on her socials about the drink, her sponsored tour and many commercials allowed Taylor to introduce Diet Coke to an entirely new generation of soda drinkers. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. Some athletes also have a massive fanbase that can benefit the brand. More importantly, Jordans affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recentlywas the #2 best-selling sneaker company in America. Originally from Texas, you will still hear her yall as she gathers the team for strategy planning sessions. While McConaughey began his career as a goofy hunk in films like Dazed and Confused and The Wedding Planner, his evolution into a sophisticated actor in Dallas Buyers Club and True Detective allowed him to endorse more sophisticated brands like Lincoln, which, in turn,got mocked by Saturday Night Live. Listed below are examples of powerful celebrity marketing campaigns featuring some of today's most popular artists: 1. In 2003, McDonalds signed Justin Timberlake to head the companys now-famous Im Lovin It campaign. After their investment, billionaire investor Ron Burckle invested in the company as well. T-Mobile opted to go the celebrity routewith actress Catherine Zeta-Jones, whoserved as a global spokesperson from 2002 untilshe was dropped in 2006. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 6 Steps To Safeguard Celebrity Endorsement Partnerships. In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. Each star has an important stake in the company - which shows consumers that they truly believe in the product they hawking. Sport & Entertainment partnerships are part of the DNA of The Coca-Cola Company . The collaboration started with some TV commercials and print ads and even landed her a sponsored tour. After appearing in many commercials for the brand, 50 cent decided to take equity in the company over a salary. In 2005, she renewed the deal. Not only did the endorsement contract pad her purse, but it also represented one of the first times that an actress banked such a payday outside of the typical beauty/fashion Hollywood comfort zone, according to Adweek. But more so than that, celebrities see beverage companies as exciting ways to invest and endorse. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. They originally started making pills of soda for medicinal purposes, but later they began selling it in liquid form. The legendary video boasts 79 million views and counting on YouTube. Needless to say, corporations were ready to pounce when she turned pro two years later. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. Find out which celebrity endorsement deals were worth the most. Save my name, email, and website in this browser for the next time I comment. But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. These courses are for brand and agency marketers to provide insight into how influencer marketing strategies work, and the best practices and strategies to make them do so. document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Opendorse provides technology to the athlete endorsement industry. Shaquille ONeal is no stranger to endorsements. Consumer Packaged Good brandsare among a category of brands whichhave an option when partnering with celebrities to provide thepotential for more bang for the buck - and that is an equity stake in the company. According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. When Brad Pitt signed a deal with Chanel No. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. We all have to hydrate. The Coca-Cola Company has been refreshing the world and making a difference for over 136 years. Coca Cola vs. Pepsi both have seen competing in the battleground fighting to be on top in consumer preference list using myriads of tactics and strategies including product innovation, coupons, celebrity endorsements etc. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. Coca Cola Net Worth 2023: Revenue, Assets, Brands, Income - CAknowledge Using a different influencer-marketing pricing model, a little more focused on results, brands might expect to pay somewhere in the $250 to $750 for 1,000 engagements (Digiday/WebFX). An interesting thing to note is he has also endorsed with Coca-Cola in the past. Apr 2014 - Apr 2021 7 years 1 month. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Justin Bieber has tried to shed his bubblegum pop image in a number of ways over the years, but one of the most visible was his series of Calvin Klein ads. The Coca-Cola Company: Real Magic at Christmas by DentsuMB. On theOlympicstage, Morgan was named a 6-Pack athlete with the company ahead of the 2012, 2016, and now 2020Olympics. It has a queen-sized bed . A viral video had been spread on the social media platforms where the football star removed Coke bottles kept in front of him from a press meet of Euro 2020 and had the audience drink water instead. . In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. Kylie Jenner: Puma, $1 Million. CocaCola with Coffee Mocha hits shelves next month, joining the already available Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar in the ready-to-drink (RTD) coffee aisle.

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