With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Vice President Franchise Development. As their franchise website states: "Tropical Smoothie Cafes menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. A minimum net worth of $350,000, which includes $125,000 in liquid assets; Investment and Fee Structure: Start-up fees: A new Cafe investment is between $198,500 and $543,500. Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. *$1,009,803 System Wide Average Net Revenues. I may have been the smallest employee there (I had to stand on a tub used for busing tables just to reach the sink) but I had the biggest ambition. There are currently 913 franchised locations and 1 company-owned restaurant. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Charles Watson is currently an Atlanta-based correspondent for Fox News Mediacovering the southeastern portion of the United States. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. There is no assurance that you will do as well. ATLANTA, July 13, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a . Atlanta, GA 30338 If you dont have a Tropical Smoothie Cafe near your home yet, just wait a bit. Atlanta, GA ( RestaurantNews.com ) Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, continues its . As a 35 year veteran of the restaurant and franchise industry, I have always been fascinated by the challenges, risks, rewards, and day to day "work" a CEO faces when first taking the helm of an ongoing franchise organization. Charles is directly responsible for selling more than 800 franchises during his tenure. Mark serves on the board of the Institute of Certified Franchise Executives. In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". He sat down to do an interview with Tim Tang and talked about how his brand is innovating to meet the needs of todays consumers. jdoe@tropicalsmoothie.com), which is being used by 23.3% of Tropical Smoothie Cafe work email addresses. I love those states, [but] those are not really key states for us at this point, our big bastions out west are Las Vegas and Phoenix. It's almost all you need to know about the results of Mr. Watsons work and commitment to the franchisees. For many, many years, its been the Bahama Mama. In this role, he is responsible for the brand's strategic vision and overall franchise performance. Ill start with the fact that I believe that convenience is king. So its got a little bit of indulgence to it. And so the way that they impact the communities where they operate is a really big part. It's tropic time. which of the following is not characteristic of groupthink SPEED In todays restaurant industry, consumers are always looking for the next trendy item or the next emerging concept. He has been instrumental in developing the culture of Tropical Smoothie Cafe and earning the trust of our franchisees. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". He is survived by his children Kayla (Jason), Kelsey (Billy), John (Stephanie), Kincaid (Cecilia), his siblings Orville Dallier (Angela), Sue Dorey (Tom), Donna Passion is key in everything. But I would tell you that what has ultimately driven this brand is our franchisees and it is our culture, right? And so I think were right on pace. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Your results may differ. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. New York State Disclaimer: This advertisement is not an offering. That ultimately is our vision for Tropical Smoothie Cafe. cincinnati fence company llc SERVICE. So I would say our Island Green Detox is not my go-to, but I understand that should be my go-to from a health perspective. CEO Charles Watson, along with his leadership team, will be hosting an informative event at the franchised Tropical Smoothie Cafe in Dallas-Fort Worth, located at 760 Airport Freeway, Suite 400 . Were 100% focused on domestic right now. 908-236-0277. So we dont have any specific development goals associated, i.e. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Drain-Net Technologies. As reopening guidelines are being determined, we plan to move forward with an abundance of caution.". Other common Tropical Smoothie Cafe email . We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. "As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. Watson:"When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. Charles Watson serves as CEO for Tropical Smoothie Cafe. How do you see the company moving forward? Occhiogrosso: What is the mission and goal of the company over the next few years? Yeah. In my experience, making franchisee success and profitability the priority is the key to the longevity of any franchised brand. So thats what we call Inspiring Better. 770-580-2333, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023, Tropical Smoothie Cafe Propels Franchise Momentum in Q3. In my case, because I already had nearly a decade with Tropical Smoothie Cafe on the franchise development side, I had the unique advantage of personal relationships with our franchise community. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". What is something you wish more people knew about the chain and its products? Such filing does not constitute approval by the Department of Law. Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Fast CasualAn interview with Tim Tang of HughesDecember 2, 2019. When our franchisees are successful, the brand is successful. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. If you don't have a Tropical Smoothie Cafe near your home yet, just wait a bit. Occhiogrosso: During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? So were a brand thats going to be close to pushing a 3:1 investment ratio. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. I love a good pot roast with mashed potatoes, green beans and corn. Charles Watson:"Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. So we have a broad array of food products that are both healthier and theyre more boldly flavored. Charles Watson, the CEO of Tropical Smoothie Care, was thrilled with his companys performance so far this year, which is what youd expect from a chain whose. We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. Watson has worked for the brand for more than 10 years and has been its chief development officer since 2015. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Because sure, the smoothies sell well and all, but did you know about the Chipotle Chicken Club flatbread sandwich? I wont lie, it was a blow to the ego at first, but it taught me what being a role player means and how important every role is to the bigger picture. Maybe you made somebodys day just 1 percent better; you still had a positive impact. charles watson tropical smoothie net worth. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. The most common Tropical Smoothie Cafe email format is [first_initial] [last] (ex. Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "We were humbled by the incredible response to the 200,000 smoothies our franchisees donated to frontline heroes nationwide. So our franchisees, if theyre staying on top of their Tropical Smoothie Cafe, theyve got to own that three to five mile radius around there. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. But its the freshness. As a restaurant executive, hospitality should be in your blood. If its not run-of-the-mill bland food, we want to bring a little bit of a culinary experience to quick casual, and still provide convenience, and value, and all those kinds of things. I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. city of san diego street classification map; blackrock russell 2000 index fund g1; 3610 atlantic ave, long beach, ca 90807; eternal water heater lawsuit; A series of fortunate events July 20, 2020. We have quesadillas, we have flatbread sandwiches, we have sandwiches, we have salads. I think the world would be a little bit of a better place if we all kept that in mind. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. Atlanta, GA 30338 See where were looking to grow to meet the incredible demand. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. *$1,009,803 System Wide Average Net Revenues. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. On April 16 we met our goal of 100,000 smoothies, but our franchisees havent stopped there, and the new challenge is to donate a total of one million smoothies by the end of May. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the execution of the brand's Inspire Better mission. Beyond that, we need to provide training. Successfully taking the reins on an existing franchise company can be a daunting task, but in the case of Charles Watson, he continues, as their franchise website claims, to create waves for a brand that started on the beach. "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. A veteran hospitality professional . Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. We have three tenets in how we serve our Franchise Owners. final four 2022 euroleague tickets. Watson discusses how and why the brand has seen a Q3 same-store sales jump of 19.5% during the pandemic Tropical Smoothie Cafe on franchisee success during COVID-19 | Nation's Restaurant News Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. TropicalSmoothie.com. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. There is no assurance that you will do as well. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "It's inspiring to be part of the growth that Tropical Smoothie Cafe has . 185 Industrial Pkwy, Site H. Branchburg. Your results may differ. Franchising offers multiple benefits to a business as a whole. So I actually see myself very much like our consumer who wants to make better choices, but you know what? These early experiences in the workforce are what ignited my entrepreneurial spirit. Day-to-day I would say my favorite is the Avocolada Smoothie. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. Join our Franchise Family. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. New York State Disclaimer: This advertisement is not an offering. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC 13, 2021, 08:36 AM. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. The company's goal is to . 1117 Perimeter Center West, Suite W200 The brands dedication to Inspire Better in all aspects of the business resonated with me from day one. It is for information purposes only. In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". Tropical Smoothie Cafe has relationships with third-party sources which offer financing to cover the following: startup . I was originally a quarterback in high school and had my heart set on the same position for college. So theres a lot of involvement. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Occhiogrosso: How do you see the company moving forward? Then I was our chief development officer and Ive been our CEO for about three years now. Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." Tropical Smoothie Caf currently has over 800 locations nationwide. That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best.

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